B2B Rebrand
Expedia
Brand Identity
Global Rebrand
Go-to-Market
The Project
A B2B brand, built to stand on its own.
Egencia is the corporate travel arm of Expedia, Inc. The brief was a distinct identity for the B2B business — one that could stand on its own without breaking from the parent brand. We built the identity and rolled it out across EMEA, APAC and North America in sixty days, ahead of standard industry timelines, positioning Egencia as a leading corporate travel solution. The business was later acquired by American Express Global Business Travel.
The Result:
Unified across EMEA, APAC and North America. Later acquired by American Express Global Business Travel.
A global rebrand in 60 days.