North America Launch
La Roche-Posay
Product Launch
Retail Experience
Category Strategy
The Project
Medical-grade, made approachable.
La Roche-Posay came to North America with Anthelios featuring Mexoryl SX — the first new UV filter approved by the FDA in more than twenty years — alongside Sensitest, a dermatological skin analysis and consultation experience rolled out across major US pharmacy chains. The problem was positioning: the brand had to read as medical-grade and consumer-accessible at once, in a crowded category, to an audience that did not yet know it.
The Scope:
Brand positioning · Product launch · Retail experience · Pharmacy rollout · Consumer education
A new filter, and a new way to sell it.