Luxury Brand Launch
POM Rugs
Brand Identity
Website + Copy
Fractional CMO
The Project
A luxury rug house, built from the ground up.
POM Rugs makes artistically crafted rugs in New York City — luxurious materials, inspired artistry and two generations of industry expertise woven into every inch, sold as in-stock collections and as fully custom commissions. We built the brand around that: the logo and identity system, the illustration and business collateral, the brand positioning, the website design and copy, and the artist collaborations that gave the collections their point of view.
The Brand:
Logo · Branding · Illustration · Brand positioning · Website design and copy · Artist collaborations
Two generations of expertise, woven into every inch.