B2B Experiential
Tech Connect
Event Strategy
Partner Program
Demand Generation
The Project
An event that paid for itself, many times over.
RJ Young wanted to be seen as a leader in business technology, not simply a supplier of it. We built a fully branded industry event to make that case — a keynote program, a VIP experience, a celebrity music performance, and more than twenty partners brought in as sponsors. It was designed as a demand-generation engine rather than a hospitality exercise, and it was measured that way.
The Film
The Result:
900+ attendees · 20+ partners · Keynote program · VIP experience · Celebrity performance
$5M+ in pipeline. $500K+ closed.